When deciding between SEO and PPC, there are two major distinctions to be made. The first is that paid adverts appear at the top of the page, above the SEO-influenced organic listings. The second difference is that organic traffic from SEO is free, whereas PPC traffic costs money for each click. SEO and PPC function best when they are integrated and strategically matched. Improve your organic traffic with SEO.
You may not have the budget for paid advertising if you are a small or new business. With limited competition, your SEO plan may improve your online presence in both local and an organic search results. SEO will not break the money as a long-term digital marketing approach. Traffic will be consistent after you rank.
Because your market may be niche, you may find a term that is relevant, has minimal competition and has high monthly search traffic. Get in there quickly and refine your SEO approach to rank for this keyword before someone else.
If you’re an eCommerce website wanting to compete with Amazon, you’ll find it difficult to outrank in organic search results.
IS IT POSSIBLE TO USE PAID ADVERTISING AND SEO AT THE SAME TIME?
As you are probably aware, optimizing your website with SEO increases your chances of appearing on the first page of the SERPs, or perhaps in the #1 position, for one or more keywords that you are targeting. Furthermore, by placing a sufficiently high price on PPC advertisements for that same term, your ad will appear near the top of the page when someone searches for that phrase.
If you use both of these digital marketing tactics for that specific phrase — optimizing your website and purchasing PPC advertising — you ensure that your brand dominates the search results and that you have a strong presence.
IS SEO MORE EFFECTIVE THAN PPC?
When comparing SEO with PPC, SEO can provide more consistent results while also increasing your website’s authority and value. PPC, on the other hand, can provide you with immediate results with a highly targeted audience within a short amount of time, even if your website is not designed for SEO. SEO is extremely cost-effective and provides a far higher return on investment.